I am a Saudi Operations and Digital Transformation Leader specializing in operational excellence, governance frameworks, and performance management within technology-driven environments.

Currently, I serve as Chief Operating Officer (COO) – Strategy & Performance at NmoHub, where I lead operational strategy, performance management, organizational development, and the execution of incubation and acceleration programs. My role focuses on translating strategic objectives into structured operating models, measurable KPIs, efficient processes, and scalable business growth.

As a Senior Business Operations Manager, I translate strategy into structured execution — aligning people, processes, KPIs, and governance systems to improve efficiency, control costs, and drive sustainable growth across SaaS platforms serving the Saudi and MENA markets.

My expertise includes:
Operational Restructuring | Governance & Compliance | KPI Frameworks | Budget Control | Digital Transformation | Process Optimization | Risk Management | Business Development | Strategy Execution | Cross-functional Leadership (KSA & Egypt)

Previously, I co-founded and led operations for Watarmelon, a multi-industry digital marketplace, overseeing business modeling, platform execution, and scalable growth strategies.

I also serve as a Business Mentor at Monsha’at and Consultant at Dalni, advising startups and SMEs on operational structuring, business growth, and execution readiness.

Certified in BCMS (ISO 22301), QMS, TQM, and CQMC.

Open to senior leadership roles in Operations, Strategy, Governance, Organizational Development, and Digital Transformation.