Chief Executive Officer of Tact since January 2024, Kingdom of Saudi Arabia.

Alotaibi is a co-founder of Foaj Group, the region’s largest alliance of communication and marketing companies.

He possesses more than 10 years of experience in digital strategy, media innovation, business development, and marketing.

Throughout his career, he has held a range of senior leadership positions at Tact, including Chief Operating Officer and Portfolio Director, he also led project management teams and delivered high-impact initiatives. During this phase, Alotaibi oversaw strategic programs across communication and digital marketing, contributed to the launch of multiple national campaigns aligned with Saudi Vision 2030, and managed large-scale government communication projects.

He has supervised the design and execution of data-driven campaigns, strengthened e-commerce strategies, and led multidisciplinary teams. Previously, he served as Marketing Manager at Al-Aseel Company, as well as Digital Marketing and E-commerce Supervisor at Arabian Oud Company.

Between 2015 and 2019, he worked as an e-commerce consultant for several brands, overseeing the establishment and structuring of corporate communication centers and marketing departments, in addition to developing policies and operational frameworks for various entities.

He has participated as a speaker at several conferences and professional forums, including the Riyadh Creativity Summit Festival (advertising track), the Raqmyon Dialogue Session, and TEDx King Saud University.

He holds a bachelor’s degree in Information Systems from Imam Muhammad ibn Saud Islamic University.