President of Lenovo Middle East, Türkiye, and Africa (META) and Group Senior Vice President at Lenovo since 5 January 2026.

In this role, he leads the Group's operations across more than 60 countries, overseeing a portfolio spanning data server products, Motorola smartphones, and personal computing devices. He also oversees Lenovo's manufacturing facility in Saudi Arabia, representing investments exceeding SAR 2 billion.

Current Positions and Memberships

• Vice Chairman of Tabuk Cement Company since 26 January 2023.
• Board Member and Member of the Executive and Investment Committee at AlUla Club‎ since October 2024.
• Chartered Member of the Institute of Directors (IoD), United Kingdom, since July 2025.
• Board Member of the Leadership and Innovation Development Center for the Middle East at IE Business School.
• Member of the GCC Board Directors Institute since December 2023.
• Member of Young Presidents' Organization (YPO) Middle East since 2022.
• Member of the Saudi Leadership Society.

He previously served as Chief Executive Officer of e& Enterprise Saudi Arabia, Chairman of Mobily Ventures in the Kingdom of Bahrain, Executive General Manager of Investor Relations at Etihad Etisalat Company (Mobily), Secretary of the Board of Directors of the same company, and Executive Committee Member of the Saudi-Spanish Business Council.

He also served as a Board Member of Beehive, a Member of the Nomination Committee at Filling and Packing Materials Manufacturing Company (FIPCO), and held several positions at the Saudi Capital Market Authority, including Audit Committee Rapporteur and Commissioner's Advisor.

Earlier in his career, he served as Issuer Relations Officer at Saudi Stock Exchange (TADAWUL), Corporate Relationship Manager at Al Rajhi Bank, Marketing and Business Development Manager at Ahmed Almousa Engneering Consultents and Real Estate Developers, and Deputy Showroom Manager at Jarir Bookstore.

He holds a Master's degree in Change Management from INSEAD, France, a Master of Business Administration from IE Business School, Spain, and a Bachelor's degree in Marketing from King Fahd University of Petroleum and Minerals.

He further holds the Chartered Director qualification in Company Direction and Governance from the Institute of Directors (IoD), United Kingdom, along with a diploma in the same discipline from the same institution, a Diploma in Banking Credit, and several professional certifications in investor relations, risk management, and mergers and acquisitions. He is also a graduate of the Misk Leaders 2030 Program.