Head of Asia Pacific Markets at the Saudi Tourism Authority since January 2022, Kingdom of Saudi Arabia.

He served as CEO of Group Development at IKEA Saudi Arabia. He also co-founded and served on the board of directors of Amrob Saudi Arabia, and served as Chairman of the Marketing and Business Development Committee at Prince Muqrin University.

He also held a number of positions in the Al Sulaiman Group, including:

• Group Business Development Manager.
• CEO of Wafer Industries.
• Business Development Manager at Qatouf Company.

He worked at Procter & Gamble, where he held several positions, including Assistant Brand Manager for Tide in the Arabian Peninsula, and at Unilever in Saudi Arabia.

He holds a Bachelor’s degree in Marketing from King Fahd University of Petroleum and Minerals in 2006, and studied Mechanical Engineering at Louisiana State University in the United States.