A Sudanese international quality and institutional excellence expert. CEO of the Abu Dhabi Global Center for Corporate Excellence , General Coordinator of the Sheikh Khalifa Excellence Award, Chairman of the Board of Directors of the Emirates Quality Association , and a member of both the American Society for Quality and the International Body of Experts affiliated with the European Foundation for Quality Management. He was an advisor to the President of the Republic of Sudan, Secretary-General of the Supreme Council for Total Quality and Excellence, director of the Center for Total Quality Studies at the Sudan University of Science and Technology, and a professor at the University of Reading, the University of Bath, and the University of Glasgow. Caledonian” in the United Kingdom. He participated in establishing the “Dubai Quality Award” in 1994, the “Sheikh Khalifa Excellence Award” in 1999, the “Sheikh Khalifa Government Excellence Programme” and the “King Abdulaziz Quality Award” in Saudi Arabia, and The “King Abdullah II Award for Excellence in Government Performance and Transparency” in Jordan, and the “Presidential Award for Quality and Excellence” in Sudan. He received the “Harrington Ishikawa International Medal for Quality” from the “Asian Pacific Quality Organization” in 2016. He is a recipient of the International Professional Fellowship from the “Royal Institute British Institute for Quality and Excellence in 2007. He holds a doctorate in excellence and quality from the University of Glasgow in the United Kingdom.