Saudi media personality.

She is a founder of the Transformational Leadership Impact Fellowship since September 2023, a partner at Transform VC since January 2022, and a founding partner of Meedan Labs and Transform VC since 2014.

She has been a member of InfoQuest's Board of Advisors since June 2023, and a member of Ezdehar Finance's Board of Directors since March 2023.

She presented the program "Kalam Nawaem" on MBC Group between 2002 and 2018. She served as a member of the board of directors of the Industrial Group between 2016 and 2019, Meedan between 2014 and 2017, and Glowork between 2011 and 2016. She also co-founded Strategic Sustainability Solutions, NIYA, Hot Elan e-commerce website, Directions LLC, HealthKey Technologies, and the Arab Institute for Digital Reform in 2018.

She served as an advisor and member of the global equity board at Gucci from 2020 to 2023. She served as Secretary General of the Alwaleed Bin Talal Foundation from 2005 to 2011, and as a UN Goodwill Ambassador for Saudi Arabia from 2005 to 2016, making her the first Saudi woman to hold this position.

She also served as Executive Director of Strategic Studies at Kingdom Holding Company between 2004 and 2006, and as a lecturer in the English Language Department at King Saud University between 1997 and 2006.

She was named a Young Global Leader by the World Economic Forum in 2004. In 2009, the Center for Arab Women's Studies presented her with the Distinguished Arab Woman Award, and in 2010, she won the Morley Colin Award.

She holds a PhD in Arab-American Literature from King Saud University in 2007, an MA in English Literature from George Mason University in the United States in 1996, and a BA in English Literature from the same university in 1995.