Marketing, Communications & Brand Strategy Leader.

She is the Senior Manager of Marketing & Communications at Taiba Investments since June 2023, and in her position she oversees brand alignment across more than 43 hospitality assets spanning over 10 local and global brands, in addition to leading brand reviews and developing communication approaches and brand tone of voice.

Prior to joining Taiba, she served as Head of Communications & Business Development at Wadi Al-Riyadh Company, where she led communication and business development initiatives, built partnerships with government agencies, universities, and investment firms, while strengthening the company's engagement with investors and supporting funding opportunities for its portfolio companies.

She also held the position of Head of Communications at Virgin Mobile KSA, and Marketing Manager across multiple companies within the Olayan Group's FMCG and quick-service restaurant (QSR) sectors, in addition to earlier experience in trade marketing and insurance.

She has over 13 years of experience across hospitality, telecom, investment, and insurance sectors, with expertise in brand strategy, corporate communications, integrated marketing, guest experience, and building brand presence while strengthening engagement with diverse stakeholders.

She holds a Master's degree in Luxury Management and Guest Experience from the Glion Institute of Higher Education in Switzerland, another Master's degree in Marketing from Oxford Brookes University in the United Kingdom, She also completed an Executive Education program in Marketing Communication and Branding from the University of Edinburgh Business School.

She also obtained a number of professional certifications in marketing strategy, luxury hospitality brand management, marketing communications, and consumer behaviour science.