A Saudi expert in marketing and brand building, specializing in marketing and strategic communications.

He serves as SVP, Marketing & Brand at Riyad Bank.

He has more than 15 years of experience across banking, telecommunications, capital markets, retail, and professional services. He has held senior leadership positions throughout his career focused on marketing transformation, brand development, customer experience, corporate communications, and business growth.

he served as Acting Chief Marketing and Experience Officer and Senior Director of Marketing at Al Rajhi Bank, where he played a key role in transforming the marketing function into a more business- and data-driven organization, leading during his tenure the development and execution of more than 20 campaigns, delivering significant improvements in marketing and sales performance across various business segments, while strengthening customer engagement, brand competitiveness, and market presence.

Before Al Rajhi Bank, Alabdullah was Director of Public Relations & Marketing at Solutions by stc, where he established and scaled the company’s external communications and marketing capabilities, supporting its growth and IPO readiness, which subsequently became one of the ten largest listings in the history of the Saudi market.

Earlier in his career, he held marketing and communications leadership roles at the Saudi Exchange (Tadawul), contributing to major market initiatives including the Saudi Aramco IPO and the launch of the Derivatives Market and the Parallel Market (Nomu).

Alabdullah holds a Bachelor’s degree in Business Administration, specializing in Marketing, from the Arab Open University. He has also completed executive education and professional programs at institutions including London Business School, INSEAD Executive Education, and the Center for Creative Leadership.