CEO of InstaShop, a subsidiary of Delivery Hero, since November 2023, UAE.

He held several positions at InstaShop, including: Operations Manager during 2023, and Head of Partnerships Department between 2017 and 2020.

He also held the position of Corporate Business Development Manager at Bebuzzd in the UAE between 2016 and 2017, and Sales and Marketing Manager at Mintgroupation in the same country between 2015 and 2016.

He was the Director of International Relations at INTERPOL in Serbia between 2011 and 2014, the Sales and Marketing Manager at Go2 Travelling in Serbia between 2009 and 2011, and a Sales Representative at EuroJet Travel in the same country between 2007 and 2009.

He holds a Bachelor of Business Administration and Marketing 2010 from University of Belgrade, Serbia.