CEO of the Royal Commission for AlUla (RCU) since March 2025, Kingdom of Saudi Arabia.

She has held several positions at the Royal Commission for AlUla, including serving as Acting CEO from January 2024 to March 2025, Head of Special Initiatives and Partnerships at the Royal Commission for AlUla Governorate, and Head of Strategic Delivery at the same authority between 2017 and 2019. She also served as Head of the Vision Realization Office at the General Entertainment Authority between March and November 2017.

She held several positions at PwC in Saudi Arabia, namely: Senior Director between 2016 and 2017, Director of Consulting between 2014 and 2016, and Assistant Director in the Strategy Sector between 2013 and 2014. She also held several positions in the First Saudi Bank , including: Director Information Management Systems during 2013, Director of Process Reengineering between 2012 and 2013, and Director of Productivity Management between 2010 and 2012. She also worked as a Business Support Analyst in the “SADAD Project” at HP between 2007 and 2008.

She holds a Bachelor’s degree in Computer and Information Sciences in 2007 from King Saud University , and completed the Leadership Skills Development Program in 2023 from Harvard University.