Managing Partner at Global 500 MENA since June 2022, Saudi Arabia.

She has been a member of the board of directors of the Middle East Venture Capital Association (MEVCA) since June 2024, the Private Equity and Venture Capital Association (PECA) since June 2023, and a member of the Student Advisory Board at King Abdulaziz University (KAU) since February 2020.

She was a partner at 500 Global from February 2021 to August 2022, a consultant at the same firm from October 2020 to February 2021, and the CEO and board member of the Global Saudi Entrepreneurship Network from 2019 to 2021.

She also served as a member of the Saudi Advisory Board at Cranfield University in the United Kingdom between 2019 and 2022. She served as an advisor to the Vision Realization Office at the Ministry of Health in 2019, and as Director of the Babson Global Center for Entrepreneurial Leadership at the Prince Mohammed bin Salman College of Business and Entrepreneurship between September 2017 and April 2019.

She served as the Director of Learning and Program Design at King Abdullah University of Science and Technology ( KAUST ) in 2017, and as Program Design Lead at the same university from 2013 to 2017. She was an Executive Producer at 3S Avenue from 2012 to 2013, which she co-founded, and a Consultant at Alpha Domino Communications in 2012, which she co-founded. She was also an Assistant Professor and Researcher at the University of Wollongong in Dubai from 2010 to 2012.

She was selected as one of Forbes' "100 Most Powerful Businesswomen in the Middle East for 2024" and Forbes Middle East's "Most Powerful Venture Capitalists in the Middle East for 2024."

She holds a Master's degree in Strategic Marketing from the University of Wollongong in Dubai (2012) and a Bachelor's degree in English Language and Literature from King Abdulaziz University (2000).