A Saudi female entrepreneur.

She is the co-founder and general manager of Independent Food Company in the United Arab Emirates, and a board member of Al Amar Food Company.

Deem is passionate about creating and experimenting with new food items, and believes that marketing and hospitality contribute to shaping a brand's image. She has extensive experience in the food industry, having started her entrepreneurial journey at the age of 19, and two years later, while still a university student, she decided to open her own restaurant.

As part of her entrepreneurial journey, she founded Salt Restaurant with her partner Amal Al Marri, as the first authorized food bus in Dubai, which is an old truck that was renovated and converted into a mobile restaurant. This was followed by the establishment of other restaurant networks, including Parkers and Switch, all of which are under the management of her company, Independent Food Company.

She previously held the position of General Manager at Xpoze Idea Factory in Dubai.

She and Amal Al Marri won the Most Innovative Companies in the Middle East award in 2022 from Fast Company magazine.

She holds a Bachelor's degree in Marketing from the American University in Dubai (2008) and a certificate in the Ideas Translation Program from Harvard University (2011).