Co-founder and CEO of Riverbility Project since January 2019, UAE. Director of Government Communications at Zayed University since March 2020. She held the position of Director of Partnerships and Communications at Dubai Future Foundation between 2018 and 2020, Director of Marketing and Communications at the same foundation between 2017 and 2018, Head of Marketing and Branding at the Executive Council of Dubai between 2015 and 2017, Marketing Director at GEMS Education Group between 2014 and 2015, Senior Marketing Manager at Dubai Festivals and Retail Establishment between 2012 and 2014, and Brand Manager at Emaar Properties between 2004 and 2009. She holds a Master’s degree in Strategic Marketing in 2010 from the University of Wollongong in Dubai , and a Bachelor’s degree in E-Commerce in 2004 from the Higher Colleges of Technology in the UAE.