Saudi entrepreneur and information engineer.

She has been the General Manager of Endeavor Saudi Arabia since July 2018, and a member of the Board of Directors of the Riyadh Chamber of Commerce and Industry since July 15, 2020, Al-Awal Investment Company since June 2023, and Gathering Saudi Arabia since May 2022.

She served as CEO of Yatooq Arabic Coffee Company between 2011 and 2019, Director of Al-Waalan Pharmacies Group between 2011 and 2013, Management Information Systems Analyst at Etihad Atheeb Telecommunications Company (GO) in 2009, Systems Manager at Riyad Bank between 2007 and 2009, Programmer at iLink in 2006, and co-founded Arum in 2016 and Sila Network in 2011.

She invented the first automatic Arabic coffee pot in 2013 and obtained a patent for it.

Awarded the title of "Inspiring Leader of the Nation" in 2013 by Forbes Middle East magazine .

She holds a Master's degree in Technology Management and Business Administration from the University of Washington in the United States of America in 2011, and a Bachelor's degree in Computer Science and Information from King Saud University in 2006.