CEO of Ad Arabia since January 2024, United Arab Emirates.

She has been Vice President of Digital Media at Rotana Media Services Holding since January 2024, Head of Business at Rotana Media Group since December 2023, and a member of the Board of Directors of the Interactive Advertising Bureau in the Middle East and North Africa.

She served as Head of Strategy and Growth at SMC Media, Chief Commercial Officer at the same company, Executive Director of Content at Omnicom Media Group , and General Manager of Content, Alternative Marketing, and Experiences at the same group's Fuse Channel.

She was also the Broadcast Marketing Director at Abu Dhabi Media Network, Marketing Director at Dubai Media Incorporated , Content Director at Showtime Dubai, and Editor and Producer at MTV Lebanon.

She has over 20 years of experience in sales, marketing, media, management and content.

She holds a Bachelor’s degree in Communication Arts from the Lebanese American University in 1997.