Chief Communications Officer at Sports Boulevard Foundation since 2021, Kingdom of Saudi Arabia.

In his role, he leads the development and execution of integrated communication strategies supporting one of Riyadh’s major urban transformation projects, aligned with Saudi Vision 2030.

In addition to his executive responsibilities, Ahmad serves as a Member of the Advisory Board of the College of Business Administration at Prince Sultan University.

He brings over 15 years of experience spanning strategic communications, branding, marketing, and large-scale media initiatives. Throughout his career, Ahmad has held several senior leadership roles across both the public and private sectors, working across industries including sports, telecommunications, information technology, real estate, and automotive. His previous roles include Marketing Director at the Saudi Customs Authority, Marketing and Communications Advisor to the CEO of the National Housing Company, and senior leadership positions at Detecon Saudi Arabia, Volkswagen Saudi Arabia, and Samba Financial Group.

Since joining the Sports Boulevard Foundation, Ahmad has played a key role in shaping the project’s brand, marketing, and communications ecosystem. He has led multiple campaigns and initiatives that have strengthened public engagement and elevated the project’s visibility, including the launch of the RIYDE experience, the Sports Boulevard Phase One opening campaign, the Community Information Centre, and the communications rollout of the Sports Boulevard Design Code.

His achievements have been recognized with awards including the “Outstanding Leadership Award” at the Marketing 2.0 Conference and “Media Leader of the Year” at the Saudi Athar Festival of Creativity.

Ahmad holds a Bachelor’s degree in Marketing from Prince Sultan University and has completed executive education at INSEAD, in addition to certifications in digital marketing, brand management, and creative planning.