Responsible for operating the main body responsible for managing the international reputation of the United Arab Emirates.

He has over 20 years of experience in the field of media, strategic communication, media planning and media campaign planning, where he held the position of Executive Director of the Media and Strategic Communication Sector at the National Media Council between 2016 and 2020, Acting Director General at the same council, Director of the Media and Customer Service Department at the Department of Health in Abu Dhabi between 2010 and 2016, and Director of the Media and Corporate Communication Department at Emirates Global Aluminium between 2007 and 2010.

He also held several positions between 2000 and 2007, including Customer Services Engineer at Emirates Telecommunications Corporation (Etisalat ), Network Engineer at Fertilizer Industries Company in Ruwais (Fertil) , and Performance Evaluation and Customer Services Manager at Abu Dhabi Airports Company .

He founded and managed the first specialized medical magazine between 2004 and 2008, and worked as a media consultant for several institutions and brands through his own company, Beyond Consulting and Media Services Agency.

He holds a Bachelor’s degree in Applied Sciences in 2005 from the Higher Colleges of Technology in the UAE, and a Higher Diploma in Electronic Engineering Technologies in 2000 from the same university, in addition to completing many specialized courses in management, strategic planning, and dealing with the media.