Chief Commercial Officer at Emirates Integrated Telecommunications Company (du) since October 2020, United Arab Emirates.

He has been the Executive Vice President and Head of Digital Transformation at the same company since June 2020.

He held the position of CEO of Virgin Mobile in Saudi Arabia, and Managing Director of the same company in the UAE between 2016 and 2020. He also held the position of CEO of KPN between 2009 and 2013, and Chief Commercial Officer of Telecom Italia between 2004 and 2009.

He holds an Executive MBA from HEC Paris Business School.