Commercial Director at WHITES, Saudi Arabia.

In his role, he leads the business strategy, manages product categories, negotiates with suppliers, handles promotions, improves performance, and enhances profitability in the pharmaceutical retail sector.

Specializes in leading business strategies, managing product categories, supplier partnerships and business development initiatives, focusing on driving sales growth, improving profit margins and overall profitability and enhancing business efficiency.

He worked in the commercial field, managing category development, business planning, promotions, and sales performance improvement in the pharmaceutical retail sector at "Whites Company," and in supporting commercial initiatives and product categories in the large retail sector at "Danube Company."

He also served as Senior Category Manager at BinDawood Holding Company, where he gained experience in retail, the implementation of product category strategies, and data-driven decision-making.

He has 17 years of experience in the Saudi retail sector, pharmacy operations and hypermarkets, and experience in planning, negotiation, product category development, promotional management and performance improvement.

He holds a Bachelor of Commerce degree specializing in Financial Accounting from Cairo University.