Hesham Attalla
Senior Director of Marketing at WHITES and Kunooz.
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Name in Arabic:
هشام عطاالله
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Country of Residence:
Saudi Arabia , Saudi Arabia
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Social media
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Hesham Attalla's Bio
Senior Director of Marketing at WHITES and Kunooz since July 2024, Saudi Arabia.
In his role, he leads all aspects of the company’s strategic marketing and oversees marketing P&L, multi-channel marketing, e-commerce and online marketplaces, CRM and loyalty programs, corporate social responsibility initiatives, promotional campaigns and influencer marketing, as well as event management and marketing operations.
He specializes in health, beauty, medical cosmetics, and the FMCG retail sector in the GCC, MENA, and digital commerce regions, with expertise in digital commerce, trade marketing, and brand strategies.
He served as Business Unit Head at National Distribution Company, where he led the strategic direction and overall performance of a dynamic business unit, and was responsible for driving sustainable growth across key channels, including retail, e-commerce, salons, and pharmacies.
He also held the positions of MENA Business Development & Trade Marketing Head at Dr. Irina Iris Company, GCC Category Marketing Manager at Ego Pharmaceuticals, and Category Management & Marketing Head at El Ezaby Pharmacy in Cairo.
He also held a number of positions at Nahdi Medical Company , including:
- Shopper marketing Department manager.
- Retail Merchandise Department Manager.
- Category Manager.
- Sales Project Manager.
- Pharmacist.
He has over 20 years of experience in pharmaceutical science, brand management, product category management, and leadership in commercial marketing.
He holds a Bachelor of Science in Pharmaceutical Sciences from Alexandria University (2002), a Professional diploma in digital marketing from the Digital Marketing Institute in Ireland (2012), a Certified Brand Manager Certificate from the International Association for Product Marketing and Management, a Certified Product Manager Certificate from the same association, a Certified Professional Strategic Consultant Certificate from the Association for Category Management, and a Certified Professional Category Manager Certificate from the same association.
