Director of Digital & Omni-Channel Marketing at WHITES since September 2024, Saudi Arabia.

Specializing in digital marketing, developing and implementing comprehensive marketing strategies, developing multi-channel e-commerce, search engine optimization, and data-driven marketing.

He served as Marketing Director at Morecare International Trade Company, where he undertook several tasks including brand positioning, building brand identities, and conducting market research to understand customer needs, market trends, and the competitive landscape.

He also held the position of Director of Digital Marketing at Misr Pharmacies and prepared a marketing strategy, a marketing team, and established effective marketing frameworks to achieve the company's commercial goals. He also worked as Senior Category Marketing Manager at Nahdi Medical Company and Marketing Manager at Al Dana for Marketing & Advertising.

He has experience in digital marketing strategy, multi-channel marketing, digital transformation, customer loyalty strategy, customer relationship management, and strategic growth marketing.

He obtained a Bachelor of Applied Arts degree from Helwan University in 2000.