Founder and CEO of “The Culture House” since July 2022, Kingdom of Saudi Arabia.

She is the founder and president of the Saudi Fashion Society , and the honorary president of the Arab Fashion Council in Riyadh.

She founded Global Fashion House in 2018 and served as its CEO from 2018 to 2019. She also served as CEO of Al-Othaim Culture Company from August to December 2024, as a consultant at the same company from May to December 2024, and as the General Manager of Fashion Sector System Development and Program Implementation at the Fashion Commission at the Ministry of Culture from 2019 to 2022.

She co-founded Arah LTD and served as its president from 2014 to 2018. She also organized the first Saudi Fashion Week in April 2018, in partnership with the General Entertainment Authority , which is held twice a year.

She was selected to join the Young Global Leaders (YGL) Forum for 2023 by the World Economic Forum, in recognition of her influential leadership role and outstanding achievements in the business sector in Saudi Arabia.

She published a book titled "Costumes of Saudi Arabia: A Heritage of Fashion," which features more than 100 costumes selected from across the Kingdom of Saudi Arabia, aiming to introduce the world to Saudi Arabia's cultural heritage.

She holds a Master's degree in International Business Administration from Ryuko University in Japan in 2015, and a Bachelor's degree in Business Administration and Marketing from Effat University in 2010.