Chief Marketing Officer at HUMAIN Company since January 2026, Saudi Arabia.

I worked as a strategic marketing and communications consultant for NEOM and NEOM Investment Fund.

She co-founded "Hakeeni Clinic" and held several positions at  Zaya Real Estate Company, including: Group Marketing and Communications Manager, Strategy and Communications Manager, and Strategy Manager.

She possesses extensive experience spanning over 25 years in strategic marketing, communications, and brand building, during which she held several leadership positions, including:

• Special Projects Manager at Pearson .
• Head of Marketing and Communications at "Al Manara International Jewelry Company".
• Head of Marketing and Branding at Barclays Group.

She also worked in strategic communication and public relations at "Asdaa Company".

She holds a Master's degree in Industrial Relations and Human Resource Management from the London School of Economics and Political Science "LSE" in 2000, and a Bachelor's degree in Management from the same school in 1999. In addition, she holds a number of professional certificates, including: a certificate in Artificial Intelligence Strategies for Business Transformation from the Kellogg School of Management at Northwestern University, a certificate in Executive Presence and Influence from INSEAD, and an Executive Presence certificate from Cornell University.