Emirati entrepreneur.

She has been a board member and Chairperson of the London Marketing Association in the UAE since January 2025, and a member of the board of directors of Bloom Holding since March 2022.

She served as a board member and chairperson of the London Marketing Association in Abu Dhabi, Chief Marketing Officer at Wio Bank, and held several positions at Etihad Aviation Group , including:

• Vice President of Brand, Marketing and Sponsorships.
• Vice President of Brand and Marketing.
• Vice President of Communications and Corporate Affairs.
• Head of Corporate Communications.

She also served on the board of twofour54 , the Middle East Public Relations Association ( MEPRA ), DXB Entertainments , the UAE Tennis Federation , and the International Women's Aviation Association (IAWA).

She was Head of Social Development and Welfare at the Communications Department of Mubadala Development Company, now Mubadala Investment Company, Executive Director of Corporate Communications at Zabeel Contracting Company, and Managing Partner of Slices , which she co-founded.

I worked in the Internal Communications and Group Marketing Department at Dubai Holding , and in the Public Relations and Marketing Department at General Motors.

She has over 15 years of experience in marketing and brand building in the UAE and globally.

She was ranked among the "50 Most Influential Marketing and Communications Professionals in the Middle East" for 2020 by Forbes Middle East , and among the "Most Powerful Businesswomen in the Middle East" for 2020 by the same magazine.

She holds a Master's degree in Public Administration from Harvard University in the United States of America (2015), an MBA from London Business School in the United Kingdom (2009), and a Bachelor's degree in Applied Media Studies from the Higher Colleges of Technology in the UAE (2003).