Managing Partner of Alan Advertising & Media since August 2021, Kingdom of Saudi Arabia.

He is Senior Advisor for Hospitality Marketing and Business Development at The Hotelier Office Hospitality Consultancy since January 2025, a Board Member of the Majmaah Chamber of Commerce since December 2022, appointed by the Minister of Commerce to represent the private sector, and an Executive Committee Member at Karam Mall since June 2021.

He founded Alan Advertising & Media in 2017, served as Commercial Director of Karims Hotel (2019–2021), as Social Media Executive at Ghaliah Technology (2017–2019), and as Qualifying Specialist at the Council of Cooperative Health Insurance (2016–2017).

His expertise spans commercial strategy, business development, marketing and brand strategy, hospitality sales and marketing, revenue management and distribution, market entry strategy, capital raising, and board governance.

He is a Licensed Hospitality Consultant by the Saudi Ministry of Tourism (License No. 16000069).

He holds an Executive Master's in Hospitality Management from EHL, Switzerland (2026), and a Bachelor of Business Administration from Chapman University, USA (2015).