Head of Brand and Communications at Virgin Mobile Middle East and Africa since October 2020, UAE. Chairperson of the Social Responsibility Committee at the Emirates Institute for Banking and Financial Studies in 2020, Marketing Manager at Al Etihad Credit Bureau in 2020, and held several positions at Dubai Taxi Corporation including: Digital Transformation Manager in 2019, Marketing and Corporate Communications Specialist between 2018 and 2019, Customer Happiness Center Manager in 2018, and Marketing, Corporate Communications, Partnerships and Events Manager between 2017 and 2018. She also headed strategic initiatives at the Emirates Airline Festival of Literature between 2011 and 2018, and held several positions at Emirates NBD including: Assistant Vice President of Digital Marketing between 2015 and 2017, Director of Communications and IT Change between 2013 and 2015, Director of Multi-Channel Migration in 2013, Head of Special Projects at the Knowledge and Human Development Authority between 2008 and 2012, and Head of Stakeholder Satisfaction at the same authority between 2007 and 2008. She held the position of Business Insights and Regional Analytics Manager at HSBC Bank Middle East between 2006 and 2007, in addition to several positions at Dubai World Group , including: Communications Manager in 2006, Project Manager for Communications and Training between 2005 and 2006, Senior Application Developer in 2005, and Receptionist in 2003. She holds a Master’s degree in International Business Administration in 2007 from the University of Wollongong in Dubai , and a Bachelor’s degree in Information Technology in 2005 from the American University in Dubai .