Co-founder and General Manager of PAZ Marketing and Public Relations Company, since 2008, in the United Arab Emirates. She is the supervisor of all public relations activities within the Gulf Cooperation Council , a certified public relations trainer, a member of The Female Network , and a member of the Dubai Business Women Council . Zeina has more than 17 years of experience in tourism work with the government, in addition to marketing well-known brands such as Swarovski, Starwood, and others. She worked in political public relations for several years, specifically on topics related to "rebuilding Iraq" with Bancom, where she managed political media campaigns between 2006 and 2008 in the Emirates and Iraq, and held the position of Public Relations Manager for several companies, including Bentley Motors, Panerai Watches, and others. Her beginnings were with Adlinemedia, where she worked as an executive director of media between 2000 and 2001, then moved to Bates PanGulf from 2001 to 2004, and managed several major projects, including government projects in Dubai, the Dubai Shopping Festival, tourism authorities and airlines, banks and investments in both Dubai and Abu Dhabi. Zeina holds a Master’s degree in Digital Marketing, 2009, from Middlesex University in the United Kingdom, a Bachelor’s degree in Communications Management, 2000, from the American University in Dubai, in addition to a certified certificate in Public Relations Management, 2005, from Burson-Marsteller University in Australia.