CEO of Skale Services since September 2023 , Saudi Arabia.

He has been a founding partner of Colorech International since January 2021.

He has over 22 years of experience in corporate management, commercial development, and business transformation strategies.

He held the position of CEO of the Saudi Initial Group , Chief Commercial Officer of the same group, General Manager of Serco in Saudi Arabia, and Customer Manager of the same company’s branch in the UAE.

He held the position of Senior Business Development Manager at Averda in Dubai, and also worked as Business Development Manager at both Sealy in Canada and Aramex in the same country.

He holds a Postgraduate Diploma in Marketing Management from McGill University in Canada in 2009, a Bachelor of Commerce from Beirut Arab University in 2001 , and completed the Leadership and Management Program from Oxford University.