Founder and CEO, Avida, a company based in the UAE.

She served as the former UAE Ambassador to Germany between 2020 and 2022, and before that to Brazil between 2017-2020, and before that to Montenegro, and as a non-resident Ambassador to Kosovo.

She was Board member of Shuaa Capital between November 4, 2019 and April 22, 2021. She also held the position of CEO of Abu Dhabi Capital Group, Assistant Undersecretary for Planning and Statistics Affairs at the Ministry of Economy, Vice President of Citibank Middle East, General Manager of Global Ideas Company, and Chairwoman of the UAE Women’s Football Committee.

She received the “Emirates Pride Medal” from Sheikh Mohammed bin Rashid Al Maktoum , the “Federal Personality Award” in its fifth session from the “ Emirates Center for Strategic Studies and Research ”, and the “Order of Merit” from the President of Montenegro in 2016.

She holds a Master’s degree in Information Systems Management from the London School of Economics and Political Science, and a Bachelor’s degree in Economics from the University of San Diego in the United States of America.