Emirati media personality, consultant and entrepreneurship expert.

He is the official spokesperson for the UAE government on the education sector, the founder and general manager of “Al Saif Trading Group” since 2001, a trainer and consultant in the sector of establishing and managing entrepreneurial projects, and a member of the jury of the “Sharjah Economic Excellence Award” since 2019.

He is also a soft power strategist certified by both The Hague Institute for Human Rights and International Law and the Knowledge and Human Development Authority in Dubai, a certified international consultant from the American Management Institute (AMI), a certified trainer from the American Institute for Professional Studies (AIPS), and a certified practitioner in Coaching from the American SWAC Accreditation Council, and a training games specialist from the International Academy of Arts and Creativity (IAAMC).

He held several positions in the Ministry of Education in the UAE during the period between March 2020 and January 2023, including: Advisor to the Minister of Education for Media Affairs, Director of the Educational Media Center, and Director of the Government Communication and Educational Media Department.

He prepared and presented the programmes “Smartness in Trade” and “Thoughts of a Businessman” on Sharjah Radio, and was an officer in the office of the Chief of Staff of the UAE Armed Forces, Sheikh Mohammed bin Zayed Al Nahyan, between 2001 and 2004.

He served as Chairman of the Board of Directors of the "Saud bin Saqr Program Members Forum for Supporting Youth Projects", First Deputy Chairman of the Board of Directors of the "Al Rams Sports and Cultural Club", Member of the Board of Directors of the "Entrepreneurs Forum" in Dubai, Chairman of the Training and Continuing Education Committee of the same forum, Member of the Board of Directors of the "Accountants and Auditors Association" in the Emirates, Secretary General of the same council between 2005 and 2012, Member of the Board of Directors and Secretary General of the Coordination Committee for Professional Associations in the UAE, and Member of the Jury of the "Mohammed bin Saud Award for Small and Medium Industrial Projects" for the first and second sessions.

He won the “Mohammed Bin Rashid Award for Young Business Leaders” for the best media initiative supporting the business sector in 2017, the “Best Entrepreneur Award in the Emirate of Sharjah for the year 2016 from the “Sharjah Economic Excellence Network”, and the “Best Trainer Award at Family Development Institutions” in Abu Dhabi for two consecutive years.

He holds a Master’s degree in Soft Power and Marketing from the University of Northampton in the United Kingdom in 2019, a Bachelor’s degree in Accounting from the United Arab Emirates University in 2001, a Diploma in Strategic Planning from the University of Cambridge in Britain, and a graduate of the first batch of the Community Leadership Program of the Office of Sheikha Jawaher bint Mohammed bin Sultan Al Qasimi.