CEO of the Retail Sector at the Emirates Telecommunications Group “Etisalat” since March 2015, United Arab Emirates. He served as chief marketing officer in the same group between 2012 and 2015, chief marketing officer in Etisalat Misr between 2008 and 2012, head of consumer marketing at Vodafone in the United Kingdom between 2007 and 2008, and director of marketing and sales in the organization in the same company during 2007. He was selected in the list of the most influential marketing chiefs in the world in 2013 by the “Abinions Company” commissioned by the American “Forbes” magazine.