An Emirati journalist and author.

She is a consultant in the field of creative and corporate communications, and the founding director of the Gulf Art Museum since May 2020, which is the first digital museum dedicated to the arts in the Arab Gulf States, and the editor-in-chief of "Sikka Magazine" since October 2016.

She is also a contributing writer to Vogue magazine since February 2025, National Geographic magazine since July 2022, the Think Tank Institute since August 2022, the Middle East Institute in the United States since January 2022, and the Gulf States Institute in Washington since December 2021.

She founded "Sikka Company" in the United Kingdom and served as its CEO. She was also a board member of the "International Businesswomen Group" in Abu Dhabi and a columnist for "The National" newspaper in the UAE.

She served as Head of Corporate Communications at the Emirates Investment Authority and Senior Vice President of Corporate Communications at Abu Dhabi Investment Company.

She won the "Arab Woman Award" in 2011 and 2020.

She holds a Master's degree in Diversity Management from the University of Leeds in the United Kingdom, obtained in 2009, as the first Arab student to hold a specialist degree in this field, and a Bachelor's degree in Mass Communication and Media Studies from the American University in Sharjah, obtained in 2007.