Executive Vice President of Corporate Communications and Marketing at Saudi Electricity Company , Kingdom of Saudi Arabia.

She has extensive experience in the field of communication and strategic marketing, and previously held the position of 
Executive Director of External Communications & Market Intelligence at the Saudi Electricity Company. She also served as a member of the Media Committee, the Cultural Transformation Committee, and the Steering Committee for Training and Development.

She also held the position of Head of Group Marketing & Corporate Communications at Banque Saudi Fransi between 2019 and 2023, where she was the bank’s official spokesperson. During this period, she played a major role in leading marketing campaigns and developing corporate communication and identity strategies.

She was also Director of Marketing at Al Tayyar Travel Group between 2017 and 2019, Managing Director at Shadows International between 2014 and 2016, Lecturer in the Marketing Department at King Saud University between 2008 and 2014, and Executive Creative Planning Officer at DDB Agency in Dubai between 2010 and 2013.

She holds a Master’s degree in Business Administration with first class honors from King Saud University , and a Bachelor’s degree in Business Administration with second class honors from the same university.