Director, Head of Technology and Media Investments in MENA at the Public Investment Fund since October 2021, Kingdom of Saudi Arabia.

She has been a member of the Investment Committee of both SITE Company since January 2023 and Elm Company since December 2021.

She is a member of the Board of Directors of:

• Trust Company since June 2023.
• The National Company for Real Estate Registration Services (“Real Estate Registry”) has been active since June 2023.
• IOT Squared since June 2022.
• SenseTime Company since January 2022.
• Saudi Artificial Intelligence Company "Sky" since December 2021.

She served as the General Manager of Investment Attraction in the ICT Sector at the Saudi Ministry of Investment from 2020 to 2021, and as a Senior Manager at Accenture from March 2019 to June 2020, leading Accenture's digital studio in the Kingdom.

She began her career as an events coordinator at Microsoft Saudi Arabia in 2003, then served as Business Operations Manager at Cisco Saudi Arabia from 2006 to 2012, and Advanced Services Manager at the same company from 2012 to 2016.

She was the first Saudi woman to join the Saudi Telecom Company (STC) in 2016, where she served as Marketing Director between 2016 and 2018, and Government Relations Director between 2018 and 2019.

She co-founded the Sila Professional Network and co-led the Cisco Connected Women Initiative in the Middle East.

She was selected as a judge for the MIT Technology Review Innovators Under 35 Award for 2019 and 2020.

She received the Cisco Distinguished Achievement Award and was a recipient of the Eisenhower Global Fellowship Program.

She holds a Master's degree in Business Administration, Entrepreneurship and Technology from the University of Waterloo in Canada in 2006, and a Bachelor's degree in Information Systems Management from Dar Al-Hekma University in Saudi Arabia in 2005.