noon.com

Noon e-commerce platform was launched by Emirati businessman Mohamed Alabbar , Chairman of Emaar Properties , on November 13, 2016, as the first platform to offer 20 million products to the public.

Noon.com will be based in Saudi Arabia, with the Saudi Public Investment Fund contributing 50% of the project. Operations have already started in the UAE and Saudi Arabia, and Aramex will handle logistics and delivery. The site could go public in the future, within 5 or 7 years.

The platform took 18 months to complete, and the logistics operations area is the size of 16 football fields. The project is worth $1 billion, and its logistics center is in Dubai World Central at Al Maktoum Airport.

Noon.com seeks to raise e-commerce sales in the region from $3 billion to $70 billion within 10 years, and provide its services to consumers in the UAE and Saudi Arabia, with future expansion plans aimed at covering all Middle Eastern markets within a short period. The Saudi Public Investment Fund owns 50% of the company, and the remaining 50% is divided among investors from the Gulf, including Alabbar.