CEO of Dentsu Networks in the Middle East and North Africa region since March 2018, United Arab Emirates.

He has been the CEO of the same company in Turkey since January 2024, President of Merkle in Southern Europe, the Middle East, and Turkey since July 2024, a strategic advisor to Quest Ventures since 2020, and a member of the advisory board of Atypical Digital since 2023.

He served as CEO of Starcom Group in the Middle East. He also held several positions within Starcom MediaVest Group, including Regional General Manager for the Middle East and North Africa, Content and Innovation Officer for the group's Liquid Thread unit, and Executive Vice President for the group in the Middle East and North Africa region. He also worked as a principal researcher at Middle East Infosearch in Lebanon.

He holds a Bachelor’s degree in Business Administration from the American University of Beirut in 1995.