Emirati content creator.

He presents videos about food, travel, and culture through his YouTube channel and social media accounts.

He served as CEO of the New Media Academy between 2020 and 2023, and was a member of the Board of Directors of the Middle East Public Relations Association ( MEPRA ) between 2020 and 2023.

He has over 24 years of experience in general management, marketing and corporate communications, where he served as Senior Vice President of Marketing and Communications at the Dubai International Financial Centre between 2019 and 2020. He founded Barza New Media in 2015, where he served as Managing Director between 2015 and 2018. He also co-founded Wild Peeta Restaurant in 2009, which lasted for about 9 years.

Al Awadhi also co-founded Al Qabila Films in 2011. He also served as Marketing and Communications Director at Dubai Sports Council between 2012 and 2014, Marketing and Corporate Communications Director at the Roads and Transport Authority between 2008 and 2011, Business Development Manager at PepsiCo International Beverages Company between 2002 and 2007, and Brand Manager for the GCC and Levant at Mars United between 1999 and 2000.

He was listed by Forbes Middle East as one of the “50 Most Influential Marketing and Communications Professionals in the Middle East” in 2020, and was selected as one of the “40 Most Influential Emiratis Under 40” during the UAE’s 40th National Day celebrations. He also received the “Best Communications Professional” award in the youth category in 2009 from the Middle East Public Relations Association (MEPRA), and was the first Emirati government employee to win the award.

He holds a Bachelor’s degree in Business Administration, specializing in Marketing, from the University of Houston in the United States of America in 1997.